You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under
Learning Goal: I’m working on a powerpoint writing question and need an explanation and answer to help me learn.
Assignment
Deliverable 02 – Sales Pitch Presentation
Deliverable 02 – Sales Pitch Presentation
Assignment Content
- Competency Distinguish factors that influence buyer behavior.
- Student Success CriteriaView the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
- Scenario You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.InstructionsIn a Microsoft PowerPoint presentation, create a sales pitch discussing the following:
- Slide 1- Title slide (includes name of product, your name and date)Slide 2- Describe the new beverage changes Slide 3- Explain the importance of creating a consumer buyer profile and its components Slide 4- Explain the consumer buyer profile for the refreshed beverageSlide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?Slide 6- Any additional slides needed to sell your new concept for the refreshed beverageSlide 7- Ask for the “buy in”
Note: Speaker’s notes are not required for this presentation.Resources- Writing PowerPoints
- Consumers & Demographics page within the School of Business Guide
- Library databases are located in the Resources tab of this course under the Search E-Resources and Articles link:
- Business Source Complete via EBSCO
- Business via ProQuest
- Ebooks and Academic Ebooks via EBSCO
- Ebook Central via ProQuest
Answer preview for You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under
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