What trends led to the development of a thick hot sauce? Who’s the target audience and what you know about them? What value
Use secondary research, answer the following questions with short paragraph for each:
Conduct a Situational Analysis:
• What trends led to the development of a thick hot sauce?
• Who’s the target audience and what you know about them?
• What value does this product offer this audience and how does it differ from the
competition?
Strategy and Creative Development:
• How does this audience feel, think and do (use) about this type of product? (thick,
spicy condiments)
• What’s their motivation for purchase?
• What messages have they seen about these types of products?
• What messages do you believe should be used to promote this product? Provide
examples.
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