This is a speculative and presumptive generalization. Unless you have statistics to show that “almost every Canadian household…

This is a speculative and presumptive generalization. Unless you have statistics to show that “almost every Canadian household…

Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.

This is a speculative and presumptive generalization. Unless you have statistics to show that “almost every Canadian household…” you are doing your message a disservice. What is the definition of “almost”? I would not use this language going
forward.

Consumers market research

If you are using this for context, it is too large a number to reference given that you are looking to establish a local business model here in Toronto. What is the approximate size of the pet industry or pet-servicing sector of the industry in Toronto? Or Canada as that would be more relevant than a global figure.

Answer preview for This is a speculative and presumptive generalization. Unless you have statistics to show that “almost every Canadian household…

MLA

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