Utilize PESTEL or Porter’s Five Forces competitive advantage framework to identify the competitive position held by the firm.

Utilize PESTEL or Porter’s Five Forces competitive advantage framework to identify the competitive position held by the firm.

Company name: Lien Furniture and Mattress LLC. (Small Business )
Address: 1877 nw 21 St, Miami, FL 33142
The Project MUST consist of the following:
• SWOT Analysis that considers both current and potential conditions. This two-step
process will provide a perspective of any possible dynamic changes facing the
organization. Discuss findings. • Describe firm’s assets (tangible and intangible). Competitive advantage is more likely to be based on intangible assets. • Utilize PESTEL or Porter’s Five Forces competitive advantage framework to identify the competitive position held by the firm. Discuss framework and how it will be applied in proposal to help the firm to sustain its competitive advantage. • Identify the firm’s core competencies (one or two) that are central to the firm’s
competitive advantage. • Summarize your findings based on the SWOT, PESTEL or Porter’s 5 forces Model, the competitive advantage and core competences. The summary must provide the firm
with a comprehensive view of the firm’s current state. • Create a list of recommendations for the firm to help it sustain its competitive advantage, eliminate or minimize its weaknesses and threats, and maximize or take advantage of its strengths and opportunities.
The Project must be presented in the form of a written paper, APA format, including cover
page and reference page (if applicable).

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