Provide three examples where brand equity helps a small business
Provide three examples where brand equity helps a small business. Include a discussion on why you feel that brand equity is important to a promotional or public relations plan.
Please reopens in APA format with 3-4 brief paragraphs with in text citations and references.
Brand Equity generally refers to the value attached to the brand name rather than the commodity that is being offered by an organization; consumers tend to attach a certain value to an organization to the point that they prefer to purchase their products in the store regardle……………………………..