Socio-Cultural Analysis

Socio-Cultural Analysis

Socio-Cultural Analysis

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion.A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment.PLEASEremember to cite all your sources; proper citation of your sources is a requirement for this course.

Please support all recommendations with sound reasoning and research.

Your report needs to include but not limited to:

  • Demographic Trends
    • Population growth
    • Age structure & median age
    • Life expectancy
    • Literacy
  • Cultural Analysis
    • Language
    • Customs and Norms
    • Traditions
  • Social Institutions
    • Where does the country lie within Hofstede’s dimensions
    • Family structure
    • Religious structure
    • Labor organizations
  • Informal Trade Barriers
    • Barriers that are created by social and cultural factors
    • Communication styles
    • Negotiating tactics
    • Marketing concerns
    • Ethical concerns
      • Employment practices
      • Human rights
      • Business practices
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Many nations have had to extend their focus on other nations with the intention of extending the scope of their commercial undertakings. We will hence concentrate on Nike which is a firm that deals with the sale of sports attire. It was begun in the year 1964 when it was………………………
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