Describe both the push and pull promotion strategies
Promotion Mix Strategies
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
- Describe both the push and pull promotion strategies.
- Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
Describe the activities of the companies and why you believe they are successful with their strategies.
Push and pull promotion strategy is used by many businesses in their adventure. Push strategy is whereby the company promote their products by pushing them to their customers while pull promotion is done by creating a loyal clientele and drawing them to the products………………………