Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…).

Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…).

Learning Goal: I’m working on a management question and need an explanation and answer to help me learn.

From real national/international market, select any type of strategic alliance
between two firms and answer the following questions:

1. Briefly introduce your chosen firms, partners of the strategic alliance
   (industry, nationality, size, market position…). (1Mark)- Max 150 words
2. What is the type of strategic alliance used by your chosen firms?
   Explain its different reasons. (1Mark)
3. What is the method used by the firms to manage their cultures after
   alliance? underline the pros and cons of this method. (1 Mark)
4. Is this strategic alliance successful? Justify. (1 Mark)
5. What recommendations can you give for the managers of these firms
   to improve their competitiveness? (1 mark)

Answer preview for Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…).

682 Words

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