Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page

In this writing assignment, you will complete the following steps:

Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are:

Specific– answer the who, what, when, where, why questions

Measurable – include a numeric objective (“increase sales to $10 million”)

Attainable – within your reach, even if optimistic (you are willing to commit)

Realistic – have a reasonable likelihood of being met (you are able to commit)

Timely – have a deadline or time period attached

Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve.Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.

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