Three types of segmentation were used: Demographic Segmentation, Behavioural segmentation, and Psychographic segmentation

Three types of segmentation were used: Demographic Segmentation, Behavioural segmentation, and Psychographic segmentation

Three types of segmentation were used: Demographic Segmentation, Behavioural
segmentation, and Psychographic segmentation. Usually, retailers can choose to pursue business-
to-business markets, consumer markets, or choose both. Therefore, one obvious way to start a
segmentation procedure is to segment markets into groups. Age, behavior and gender are

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