You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the saturated energy drink market.

You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the saturated energy drink market.

You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the saturated energy drink market.

Section 1 – Advertising vs. Public Relations (4 Points)
Scenario: You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the
saturated energy drink market. You need to build a campaign to create awareness for your brand.
Please provide two examples of advertising and two examples of public relations you will use in your
campaign to create awareness for your brand.

Section 2 – Interview Questions (4 Points)
Scenario: You are the host of “60 Minutes” and have an exclusive interview with Rihanna. Based on the
seven types of interview questions discussed in class, create seven interview questions (one of each
type) and identify the type of question. For instance, “Rihanna, what current projects are you working
on?” – Open-ended Question

Answer preview for You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the saturated energy drink market.

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