While Alibaba, Toyota, Panasonic, and Bridgestone remain top partners, the loss of McDonald’s is a major financial blow to the IOC and the

While Alibaba, Toyota, Panasonic, and Bridgestone remain top partners, the loss of McDonald’s is a major financial blow to the IOC and the

While Alibaba, Toyota, Panasonic, and Bridgestone remain top partners, the loss of McDonald’s is a major financial blow to the IOC and the

Per the article, in June 2017, McDonald’s Corporation terminated its sponsorship of the Olympic Games. For decades (since 1976), the fast-food giant has been one of the Games’ biggest corporate sponsors. McDonald’s had planned to phase out its sponsorship of this event over the next several years, but elected to make the break earlier. The 2018 Winter Games in Korea will mark the official end of this international partnership. The end of this relationship will cost the International Olympic Committee (IOC) both funding and publicity.

Post a clear and logical response to the following, providing specific examples to support your answers.

  • While Alibaba, Toyota, Panasonic, and Bridgestone remain top partners, the loss of McDonald’s is a major financial blow to the IOC and the upcoming games.
  • What, in your opinion, caused the fracture between the IOC and McDonald’s Corporation? In a strategic sense, what might both parties have done to repair the issues that caused the break?
  • Or, was the break inevitable based on business necessity and changing times? Explain

Answer preview for While Alibaba, Toyota, Panasonic, and Bridgestone remain top partners, the loss of McDonald’s is a major financial blow to the IOC and the

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