Moving Into The US Market
Jack Wills Case Study – Moving Into The US Market
Identify and explain key issues facing JW in the US market
Competition (examples)
Implications
Solution
Key Issues
Implications
Solutions for addressing key issues
Use numbers
Statistics
market entry strategy
Exporting
Do you agree with exporting strategy, or not? Give your reasons
Asses advantages and limitation of exporting
Make a recommendation
Should JW continue focusing on students only? Or should it broaden/expand its target market beyond students
Analyze
Implication
Solution/Recommendation
Statistics and hard info
Justify why those decisions
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