Analysis and definition of the key competitors and the competitive environment

Analysis and definition of the key competitors and the competitive environment

Grades are for the Complete project posted on week 10.
Marketing Strategy Project Plan (Section 1 and 2) – Grades. Out of 100 points
 SECTION 1.
o Analysis and selection of data so as to convert it into information that is useful and serves as support to the project: 20 points
o Analysis and definition of the key competitors and the competitive environment: 5 points
 SECTION 2
o SWOT analysis of the company in the target market: 5 points
o Entrance mode and justification: 10 points
o Strategic proposal of the product or service in terms of segmentation and
positioning: 10 points
o Marketing variables development: 40 points
o Financial analysis: 10 points.

Contents’ guide
1. Marketing Strategy Project PROPOSAL (week3)
INTRODUCTION
Brief description, introducing the product, the target market and the rationale for choosing this
combination. Less than a page in extension.

2. SECTION 1:  Marketing Strategy Project (week 5)
SECTION 1: DATA ANALYSIS
This part of the overall project is data driven with smaller sections of analysis identifying key
features of the target market.  There are three main sections; Economic Analysis, Cultural Analysis,
and Competitor Analysis.  Other ‘tools’ that could be used in this section of the project are PEST
analyses.

_file-343081409(4) MarketingStrategyProject

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