Identify the reasons for Carlsberg A/S’ mergers and acquisitions
Strategic management case
Name of the case: Carlsberg,case 4
Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
Carlsberg, the fifth largest global beer brewing company, was established in Denmark back in 1847 serving the Western Europe population. However, in 1968 it found its first branch overseas in Malawi and has never looked back. Maintaining a positive attitude the company considered itself the best brewing company………………………..