Each response should be 300 words and researched using the course materials I provided as an attachment.

Each response should be 300 words and researched using the course materials I provided as an attachment. Please include page numbers and

Each response should be 300 words and researched using the course materials I provided as an attachment. Please include page numbers and in-text citations and references following APA formatting. (Total of 1200 Words) PAPER DUE ON 6 PM

Read the Mid-Town Office Products case at the end of Chapter 7. Each question should be discussed thoroughly. PAGE 219

  1. Provide a summary of the case including an analysis of the key facts and potential dilemma. 300 words
  2. Ron has met with a potential new customer in downtown Los Angeles. She likes his products but acknowledges a loyalty to her existing supplier of office supplies. She states, “I have known Bill Gentry for 5 years and he has been a very reliable supplier.” Discuss this type of objection and explain the best way to handle it. 300 words

3.One of the customers that Ron inherited has told him that they are considering switching to an online supplier because they are cheaper and offer next day delivery. How can Ron effectively respond to these buyer concerns giving consideration to the basic points of negotiating a win-win solution? 300 words

4.Being a successful closer will be essential to Ron’s success. Why is it important for Ron to be able to use different closing methods in different situations? What are some closing mistakes that Ron should try to avoid? 300 words

sales_management_unit_2

Answer review

Midtown

APA

1222 Words