Analyze a news article about retail marketing（Retail Marketing）
1、The selected news must be the news about retail this year, and it includes the knowledge learned in the class. The following five PowerPoints are the courseware of our teacher’s lecture, which are the knowledge of retail we have learned. You need to see the five PowerPoints，and must use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article.
2、I also have a teacher’s reading list below and ask you to use most of them as references
3、Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in this current year, which manifests some important aspect(s) of retail marketing.Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article.Explain how the article makes retail marketing concepts and models clearer or more real from your point of view.
4、The coursework assessment comprises an individual assignment, where you will be required to critically evaluate a recent news item of your choice which relates to retail marketing, with a view to analysing the utility of concepts/models/theories from the academic literature in illuminating understanding of the aspects of retail marketing activity covered in the chosen news item.The focus of this coursework is on the application of theory covered in the module and how as a consequence, retail marketing concepts/theories are made more real from your point of view.
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