Research Marketing- Business Growth Dataset
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
- Major areas of increase and decrease in revenue or type and/or category of business
- Trends that are evident in terms of revenue or type and/or category of business
- Insights that would help formulate marketing strategies to either continue growth or reverse decline
- Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
I HAVE ATTACHED THE BUSINESS GROWTH OVERVIEW DATASET. YOU WILL NEED IT TO COMPLETE THIS ASSIGNMENT. PLEASE WRITE IT IN A MEMO FORMAT, BUT THE PAPER MUST ALSO BE SET UP IN STANDARD APA FORMAT WITH ANY REFERENCES YOU USE. THANKS YOU!
The business growth overview dataset marketing report indicated major areas of revenue increase and decrease for the corporation. Various trends in revenue are also indicated which would help in the formulation of marketing strategies to continue the growth of the corporation………………………….