In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice
In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in the public relations plan.
Your paper must meet the following requirements:
- 3-4 pages in length, not including the cover page and reference page.
- Support your answers at least three scholarly journal articles (at least one of which is peer-reviewed).
- Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
- Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical.
must be in proper APA format – double spaced, 12- point times new roman font, title and reference pages, paragraphs indented, section titles
Information can be gathered using primary and secondary resources. Primary research gathers information directly rather than using published resources it is done in real time, for example, surveys, observation, focus groups and interviews. Secondary research uses already……………………..