Understanding Target Markets

Understanding Target Markets

Understanding Target Markets

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Complete the assignment worksheet.

Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

understandingtargetmarkets

Solution preview

In the process of implementing a market plan, organizations use the marketing mix. In the case of Ford Motors, the target market spans the global economy thus making it highly varied which leads to the adoption of a comprehensive marketing………………….

APA
2006 words

 

Get help with any homework assignment. Access thousands of already completed solutions.

Contact

Email: Support@homeworksmontana.com

Phone: +1 437 539-6910