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Describe the psychological concepts discussed and their importance in developing a successful marketing communication message

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

 Prepare a paper in which you analyze your articles. Address the following

Define consumer psychology.

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

 Utilize your articles to explain the relationship between consumer psychology and marketing communications.

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Describe the psychological concepts discussed and their importance in developing a successful marketing communication message

APA

930 words