Provide an overview of Netflix (two pages at the most) that includes who they are, what they do well, their weaknesses, opportunities
- Provide an overview of Netflix (two pages at the most) that includes who they are, what they do well, their weaknesses, opportunities and threats. Using the articles and links that have been provided you have a wide range of information to choose from. You’ll see some have used SWOT, some have used PESTLE, and some of have used both.Your goal is to pick out the most salient points from all that you’ve been provided, and in addition to your own research to give a state of the company.
- Marketing Channels– Please explain the marketing channels Netflix is using to promote its streaming service and which ones you believe have been most successful.
- Next- Use Porter’s Five Forces to explain the competitive landscape faced by Netflix.
- Include industry analysis as part of your writing that highlights the size of the industry, future growth expected, and growth or potential subscribers in both the U.S. and internationally.
- Explain which two international markets Netflix should focus on.Included in your recommendation should also be the pricing strategy you believe would be successful to help them gain a larger foothold into those markets, the marketing channels you would suggest Netflix use to attract its target audience, and recommendations for partnerships that would help in the acquisition of new customers.
- Include a title page, Executive Summary, strong conclusion, and references for what should be between 6-8 pages.
Answer preview for Provide an overview of Netflix (two pages at the most) that includes who they are, what they do well, their weaknesses, opportunities
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