How price setting and go to market (distribution) are interrelated and affects the profitability
Price and Channel Strategy
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Complete the worksheet on setting price and a distribution model (place/distribution).
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your in-text citations and references consistent with APA guidelines.
Company is Ford Motors.
This is a strategic plan employed by manufacturing firms to ensure that their products/services maximally reach the intended customers at the lowest possible cost of distribution (Vachani & Smith, 2008)………………………………….