Pick 4 of these media and provide an example of a direct response advertisement delivered through the media you choose

Direct response marketing makes use of various media to advertise products and services:
● Direct mail
● Email
● Television
● Radio
● Mobile
● Online advertising
● Search engine marketing
● Social media marketing
● Audio and Video streaming
Pick 4 of these media and provide an example of a direct response advertisement delivered
through the media you choose. Include pictures/scans or screen shots of any print or online ads.
For broadcast, YouTube, or streaming ads include a link to the ad in your submission.
For each example you provide, explain the following in a 2-3 page paper:
● What makes this a direct response promotion? What characteristics of a direct response
advertisement are incorporated into this example that differ from general advertising?
(Reference the chart on Spiller p.7 for some insights)
● Who is the target audience for this advertisement? What lists or segmentation criteria
may have been used to deliver it to the target audience?
● What is the offer or call-to-action in the advertisement? What is the audience expected to
do?
● What is the fulfillment of that call-to-action, that is, what will the marketer do as a result
of a prospect responding to the advertisement?

Answer preview for Pick 4 of these media and provide an example of a direct response advertisement delivered through the media you choose

MLA

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