The 5 Ps of Marketing Nonprofit Organizations

The 5 Ps of Marketing Nonprofit Organizations

The 5 Ps of Marketing Nonprofit Organizations

The 5 Ps of Marketing Nonprofit Organizations

Chapter 12 begins with a statement regarding the human service professional’s distaste for concepts of marketing. Do you think this is true? Why or why not?

After reviewing the section on the 5 Ps, conduct an Internet search for three nonprofit organizations in your community. Provide the following:

  1. What is the first organization’s name and URL?

Publics: Who are the clients (consumers), stakeholders, donors, funders, volunteers, and the community at large of this organization?

Products: What services are provided by this organization?

Price: What is the unit cost or fee for service(s) provided?

Place: Where is the geographical location of this organization? Is the agency located in an area that is convenient to the population it serves? Is there public transportation available so that services are accessible?

Promotion: What methods does the organization use to communicate with the public (i.e., agency newsletters, websites, fundraising letters, community activities, special events, interviews, etc.)?

  1. What is the second organization’s name and URL?

Publics: Who are the clients (consumers), stakeholders, donors, funders, volunteers, and the community at large of this organization?

Products: What services are provided by this organization?

Price: What is the unit cost or fee for service(s) provided?

Place: Where is the geographical location of this organization? Is the agency located in an area that is convenient to the population it serves? Is there public transportation available so that services are accessible?

Promotion: What methods does the organization use to communicate with the public (i.e., agency newsletters, websites, fundraising letters, community activities, special events, interviews, etc.)?

  1. What is the third organization’s name and URL?

Publics: Who are the clients (consumers), stakeholders, donors, funders, volunteers, and the community at large of this organization?

Products: What services are provided by this organization?

Price: What is the unit cost or fee for service(s) provided?

Place: Where is the geographical location of this organization? Is the agency located in an area that is convenient to the population it serves? Is there public transportation available so that services are accessible?

Promotion: What methods does the organization use to communicate with the public (i.e., agency newsletters, websites, fundraising letters, community activities, special events, interviews, etc.)?

I HAVE ATTACHED A PIC OF THE SAID START OF CHAPTER 12 of the book

BOOK: Watson, L. D., & Hoefer, R. A. (2013). Developing Nonprofit and Human Service Leaders. SAGE Publications, Inc. (US). https://mbsdirect.vitalsource.com/books/9781483324944

The 5 Ps of Marketing Nonprofit Organizations

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The 5 Ps of Marketing Nonprofit Organizations

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