Do you think the “free” offers would be more effective than coupons

Do you think the “free” offers would be more effective than coupons

Do you think the “free” offers would be more effective than coupons

FREE OFFERS AND PRICING

A survey from MARC Research found that among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season.

Read more: http://www.marketingprofs.com/charts/2010/3542/shoppers-seek-coupons-and-free-shipping-offers#ixzz28gf7i57W

In addition, read the article below on the importance of “free” in online commerce:

http://www.marketingprofs.com/short-articles/2555/the-importance-of-free#ixzz28gdt7f4u

Based on these articles and other readings you may find, what do you think of the “free” offers used by online retailers or marketer? Do you think the “free” offers would be more effective than coupons? Use some concepts you learned from module 5, as well as other modules to discuss these issues.

Note: Please check the Discussion grading rubrics to better understand the requirements for Discussions.

Solution preview
Entrepreneurs may be a little hesitant to offer free samples since they are not guaranteed of a return on investment. However, promotional merchandise is more about making brand awareness and should be done thoughtfully. Free offers are mostly used by marketers to promote a business, improve customer service and encourage them………………………
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