One public relations responsibility is to develop a media strategy or campaign. Reflect on the information provided in the Unit 2 web

Question 1
One public relations responsibility is to develop a media strategy or campaign. Reflect on the information provided in the Unit 2 web resources about the Nike campaign featuring Colin Kaepernick and answer the following questions:
What do you think the purpose of this campaign was?
What was the message that Nike was trying to deliver?
How did Nike deliver the message, and was this the best way to deliver it?
Do you think the campaign was a success?

Question 2
Broadcast rights are an important source of revenue for sport organizations and media companies, but technological developments are changing the options available to consumers and those who sell and acquire broadcast rights.

YouTube TV is a service YouTube is offering to live stream various programs and channels, including livesport. Use your knowledge from the theory learned in this module and explore YouTube TV as a broadcaster of sport. What are the benefits for a platform like YouTube TV in acquiring broadcasting rights for sport programs and games?
What potential does services like YouTube TV have to change the sport media industry?

Answer preview for One public relations responsibility is to develop a media strategy or campaign. Reflect on the information provided in the Unit 2 web

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