Target in the growing mobile shopping space

Target in the growing mobile shopping space

As of January of last year, Amazon has tripled the amount of visitors its mobile app has received in a two year time span, while EBay and other competitors have seen very little growth (Kim, 2017). In fact, Amazon’s mobile app has more unique visitors than Walmart and Target’s combined.

Clearly, Amazon is doing something right in terms of reaching and servicing the shopping needs of mobile users. My mobile shopping experience with them was as smooth as can be. The pages loaded fast, they were uncluttered, and fit perfectly on my Google Pixel 2. I counted three button taps before a bag of cat food was inside my cart and ready to be charged to my account.

Whereas Amazon’s desktop oriented website has plenty of micro moments such as the ability to write product reviews or sign up for additional services, their mobile platform is designed to get to the point of purchase in the least amount of time. No distracting banners or promotional offers, an intuitive search feature, simplified product descriptions, and a consistent menu linking system were all notable features designed to achieve this objective.

My experience with EBay’s mobile site wasn’t as straightforward and pleasant. While the site displayed correctly, the loading times were far slower. Mock shopping for a men’s Adidas T shirt entailed selecting from a vertically scrolling list of brands, while auctions and Buy It Now items were viewed horizontally down the page. The entire process to get an item I liked into my cart for purchase required many more clicks than Amazon’s, and having to log into PayPal to complete the actual purchase was yet another annoying step in the purchasing process.

According to Jenny Gove, a UX Research Lead at Google who conducts research on smartphone experiences, “Mobile users are very goal-oriented. They expect to be able to get what they need, immediately, and on their own terms” (What makes a, n.d). I believe Amazon takes this philosophy to heart much more than EBay, which makes them the better mobile platform to shop from.


Kim, E. (2017, January 17). Amazon is crushing Walmart, eBay, and Target in the growing mobile shopping space. Retrieved from…

What Makes a Good Mobile Site? | Web Fundamentals | Google Developers. (n.d.). Retrieved from…

Classmate#2 – Hebra posted:

Amazon and eBay are very similar in many ways but the main factor that makes them different is the auction element of eBay. Purchasing goods online from the majority of other shopping websites allow for instant purchases with no chance of not actually getting the product. Amazon and other websites provide shopping carts for buyers to stack up what they want to buy and checkout when they have found what they’re looking for. eBay’s auction aspect of their business model creates a high stakes atmosphere for people that really want a product. Personally I don’t believe fighting over a certain product but I can understand if it is a one of a kind product for a high price.

I think Amazons business plan creates a more peaceful atmosphere for the customer and minimizes that rushing feeling to putting money down for a product. Amazon has a shorter process to purchasing products and the shipping and rates vary depending on the customers membership plan. I have never purchased something from eBay but I did go online and found their paypal system and auction layout a little excessive and urged me to transition to Amazon. At eBay you are fighting for the product you want against other customers and the owner of the product. I think this business plan is needed for some exclusive products but most people don’t go to eBay to do their Christmas shopping

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Target in the growing mobile shopping space


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