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 Trends and cyclical variation around trends

 Trends and cyclical variation around trends

Demand analysis
 What factors drive demand?
 End users/ Customer Study
 Discuss aggregate demand by geographic basis
 Real and nominal growth
 Trends and cyclical variation around trends
6) Supply analysis
 Degree of concentration
 Projecting supply availability
 Ease of entry
 Industry capacity
7) Profitability
 Supply/demand analysis
 Cost factors
 Pricing (factors contributing to pricing include: product segmentation, degree of
industry concentration, ease of industry entry, and price changes in key supply inputs)

8) International Competition and Markets
 Discuss : each competitor’s market position, profitability, financial strength, product
mix, technology capacity, and product quality
 In addition provide a rating for each factor:
o Market Position= Vulnerable , Prevalent, or Strong
o Profitability= Low, Average, High
o Financial Strength= Low, Average, High , or Unknown
o Product Mix= Narrow, Broad
o Technological capability = Weak, Average, Strong
o Product Quality= Minimum, Satisfactory, Good

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 Trends and cyclical variation around trends

APA

1512 words