Trends and cyclical variation around trends
Demand analysis
What factors drive demand?
End users/ Customer Study
Discuss aggregate demand by geographic basis
Real and nominal growth
Trends and cyclical variation around trends
6) Supply analysis
Degree of concentration
Projecting supply availability
Ease of entry
Industry capacity
7) Profitability
Supply/demand analysis
Cost factors
Pricing (factors contributing to pricing include: product segmentation, degree of
industry concentration, ease of industry entry, and price changes in key supply inputs)
8) International Competition and Markets
Discuss : each competitor’s market position, profitability, financial strength, product
mix, technology capacity, and product quality
In addition provide a rating for each factor:
o Market Position= Vulnerable , Prevalent, or Strong
o Profitability= Low, Average, High
o Financial Strength= Low, Average, High , or Unknown
o Product Mix= Narrow, Broad
o Technological capability = Weak, Average, Strong
o Product Quality= Minimum, Satisfactory, Good
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