Key steps in developing/implementing strategies of CRM
This assignment is from the books chapter 3 reading.
1. Please find the Key steps in developing/implementing strategies of CRM. I have to make a powerpoint slides so please answer the question in a format where I can place it on powerpoint slides.
2. Read the mini case on page 104 also and answer question 2. ( Based on the current marketing strategy, should the company’s promotion mix focus be on personal selling or on advertising?).
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Designing an effective CRM strategy should be done in light of the fact that the strategy is a plus to the achievement of the firm’s goals. Improving the relationship between the firm and customers is important to establishing customer loyalty and a new way of getting more customers (Kumar, 2010)………………….