Write a minimum of 2 pages for the Introduction and Situation Overview portions
Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Format your assignment according to APA guidelines.
Healthcare marketing is special as compared to the types of marketing since it allows the marketer to use the latest marketing techniques (Eckrich & Schlesinger, 2011). Nevertheless, the hospitals are offering…………………………