Destinations management and marketing

Assignment includes:

Choose a destination from the below shown list, which you are comfortable with and develop a sustainable tourism development strategy for the same. You need to inform your course instructor about the chosen destination. Make sure, other students groups have not chosen the same destination (In a section, one destination can be chosen by one group of students only).

List of the Destinations:

Your assignment report should address the following:

Introduction and background

Elements of the destination

Attitude and interest of local community towards tourism.

The major stakeholders and their interests.

Develop a proper marketing mix (8 Ps) for the destination.

Suggest a suitable promotion mix to promote and market the selected destination at domestic and international markets.

Analyze overall current status of the destination (conduct a SWOT analysis from tourism industry point of view).

Discuss the type of tourism activities you would encourage to develop in the area.

Examine, how the destination can benefit local community and the government (Tourism impacts) and discuss the ways to control/minimize negative impacts of tourism.

In which way, a destination management company such as, Ministry of Tourism could be involved in your chosen destination?

Suggest policies and initiatives that could make the future of the chosen area more sustainable.

Attractions (cultural, natural, heritage, etc.), Activities (cultural, social, entertainment, religious, etc.), Amenities (infrastructure, superstructure, accommodation, food and beverage, etc.), Accessibility (modes of transportation) and Ancillary services (luggage, foreign exchange, car hire, luggage transportation, theatre and event tickets, tour guiding, etc.)

This assignment should not be less than 2,000 words. You will be expected to provide acknowledgement of sources used. Any such material should be adequately referenced.

the full details is in the attached files …