Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product

Application Assignment

Learning Objective #1: Applying skills learned for emailing writing brevity

Learning Objective #2: Researching competitive marketing theories and strategies

Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products.Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send an email memo to the marketing director describing your findings from analyzing the competitors’ promotional strategies.Format this as an email document that includes sentences in several paragraphs, inserting into your email a table presenting some of the information. To create and insert the table you will use the skills learned from readings in the Office textbook. While this assignment is an opportunity to hone your email writing skills for conciseness, you are still required to cite your sources for your reader.

https://youtu.be/CFjzS_KUFQs

Topics:

Discover: The Marketing Mix, Market Research, and Target Marketing

Product Innovation, Branding, Pricing, and Value

Promotions and Marketing Communications