Develop a Marketing Public Relations Plan
Develop a Marketing Public Relations Plan and a corresponding in class presentation.
See scoring sheet below for details on what to include in your paper and presentation.
The report document should use a 12-point, easy to read font, have one-inch margins
and should include an introduction, body, and conclusion. Please no bullet points or
strange spaces on the top and bottom of the page � just to take up space and artificially
increase the length of your paper.
Do not include a cover sheet, just put your first and last name, and the date in the top,
right hand corner of the first page. Please make sure to add page numbers on the bottom
center of each page.
Section I: Develop a 10 page Marketing Public Relations Plan Report, which will
include: 1. Introduction (1 paragraph summing up your paper)?-Include key details
from each section including focus group findings?2. Marketing Objectives (1
-State how the Product or Service will create a remarkable experience for the user –
State goals to fulfill future objectives?3. Slogan with thorough explanation and sign
breakdown (1 paragraph)?-State what each word means and signifies
-State why you believe this slogan works for the brand and target audience?4.
Marketing Mix: Four Ps with justifications (1 page)?-Each P should include a few
sentences breaking down its specific components -State how the Four Ps tie into your
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