What is the difference between a Cost Leadership strategy and a Differentiation strategy (Porter’s generic strategies)
What is the difference between a Cost Leadership strategy and a Differentiation strategy (Porter’s generic strategies)? Can both of them be used with a Focus product/market approach? Is it possible to combine cost leadership and differentiation? How does each strategy help a firm deal with the environment (5 forces, KSF, etc.)? What differences might you expect in terms of the business capabilities needed to support each strategy?
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