Discuss the advantages and disadvantages of a proactive market selection strategy and a reactive market selection strategy

Discuss the advantages and disadvantages of a proactive market selection strategy and a reactive market selection strategy. – Use bullet points.

here’s the additional material for you to start:

Discuss the advantages and disadvantages of a proactive market selection strategy and a reactive market selection strategy. – Use bullet points.

Thanks

Use bullet points and few sentences to explain each point please