Post an executive summary of your Comprehensive Project in the body of a post in this discussion
Peer Review
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a 1-page document that outlines the purpose, process, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be a high-quality narrative that demonstrates the significance of the work undertaken, the objectivity of the research and analysis underpinning the report, and the credibility of the resulting conclusions.
Please review the Executive Summaries of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished report.Michael Scianna (1)Apr 5, 2019 12:03 PM
Coca-Cola Executive Summary
Mission Statement:
To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.
Company Information:
The Coca-Cola company began in Coca-Cola began in 1886 as a beverage sold by the glass for five cents in a candy store in Mississippi. Due to high demand of sales the proprietor of the business decided to start bottling the soda, which resulted in major U.S. expansion and brand recognition that Coke is known for today.Presently Coke has expanded to over 500 beverage brands that can be found in 200 countries worldwide.With nearly 62,000 employees in those global locations Coke prides itself on being the most recognized beverage brand in the world.
Business Highlights:
With a strong push for international success Coke has been able to realize growth from nine servings of Coke a day back in 1886 to 1.9 billion a day in 2017.This level of consumption has totaled a global sales revenue that has remained above $30 billion annually for more than a decade.These numbers have also kept Coke as the global leader amongst all beverage companies worldwide.Coke has the highest percent of the carbonated soft drink market at 48.6%.This market totaled nearly $342 billion dollars in 2015.With such successes as these Coke was able to realize an $8.9 billion profit in 2018.
Future Goals:
To maintain market share in 2018 Coca-Cola decided to increase market investment and improve design and execution in their bottling system.In essence the bottling system has been refranchised, and this so far has seen encouraging results from a team that has embraced the changes with a strong cooperative effort.The new CEO James Quincey has plans for focusing on growing smaller-sized packages and no-calorie sparkling beverages.Such changes quickly saw production grow nearly ten-percent in volume, while no-calorie cola beverages saw an accelerated growth in the second half of 2018.With a strong push for globalization that has been driving the zero-sugar beverage market while also being accompanied by fresh graphic changes that are showing strong signs of the global plan picking up positive momentum Coca-Cola appears poised to maintain as the best in their industry.
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