1. Case Summary and the Narrative Format: The case summary is supposed to be on the Real time case assigned for the unit. In Unit 5, it is Real-Time Case 15: FedEx. . In other words, “these firms” refers only to FedEx. Remember to use the narrative format in your summary, and remember as well to focus on discussing strategic issues from the past 12 months; i.e. real time information from the internet.
2. Case Analysis #1: The first question is very self explanatory. In the second question, you will analyze whether FedEx’s distinctive competence can be used for sustained competitive advantage. It will be a good idea to review what you read in Unit 1 about the Resource Based View and combine it with the SWOT analysis.
3. Case Analysis #2: This is a very straightforward question on crisis management. Crisis management is one of the topics in your READ assignment for this unit. I will simply look at how well you integrate the concepts in your reading into your analysis, given the two crises you identify.