Identify a company that is ready or planning to expand into international markets.
COMPANY ANALYSIS / COUNTRY ANALYSIS / MARKET RESEARCH
Teams consisting of 3-5 students will be randomly formed by me at the beginning of the
semester. The teams will be asked to identify a company that is ready or planning to
expand into international markets. The company you choose to profile could be a small firm, a large multi-national, or a new start-up venture.
Your analysis should consider the following:
• Brief overview of the company (i.e. what it makes or sells, when it was founded,number of employees, annual revenues/sales, form of operation)
• What is the motive for expanding into foreign markets, and more specifically why the chosen county.
• Brief overview of the country or the region of interest and its demographics.
• The political & legal environment – Is there political stability – Are there legal issues we should be concerned about, etc.
• The economic and financial environment
o Is there economic stability – Is it a developing economy?
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