In a desperate effort to keep his doors open, the owner of a New York cupcake shop has burned through his wife’s retirement fund. If Marcus
In a desperate effort to keep his doors open, the owner of a New York cupcake shop has burned through
his wife’s retirement fund. If Marcus Lemonis can’t turn the situation around, Tonnie Rozier could lose
both his business and his marriage. This case illustrates the importance of proper operational and
financial planning as well as the dangers of growing the business too fast.
1- what are Tonnie’s strengths?
1-
2-
3-
2- How does the appearance of the store influence the business? What could have been done better
considering the low budget (before Marcus intervention)?
3- What planning challenges does Tonnie have? What could he have done in the past to plan his
business better in the:
a) Operational aspects
b) Financial aspects
4- How much is likely the business worth if somebody wanted to buy it? We do not have a whole lot of
information, but try to make a rough estimate. Do you consider Marcus’ offer fair?
5- How would you asses Tonnie’s sales skills? Is he a good salesperson?
6- How can Tonnie grow his business after Marcus’ intervention?
7- Do you think Tonnie has learned from his experience?
8- what do you think would have happened if Marcus was not called to help Tonnie?
9- Have you known a person with similar business problem, who never asked for help, or was
completely unaware why the business did not work? Why do think this was the case?
Answer preview for In a desperate effort to keep his doors open, the owner of a New York cupcake shop has burned through his wife’s retirement fund. If Marcus
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