Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers
Choose a sports club (of your own choice) and briefly describe the business.
A. Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers (your answer should cover but not be limited to describing the data at hand, the methods that are currently applied, and how these are translated into value; 7.5 points)
B. Critically discuss other opportunities (than those you discussed in part A) that can provide the focal business with delivering (even more) value to its customers (7.5 points)
C. In your answer, discuss the potential ethical issues that may arise from the implementation of ‘marketing analytics’ for the focal business (5 points)
Notes that you should consider in your answer:
• Premier League clubs, Cricket clubs, Rugby clubs, and Golf clubs are just some examples of sports clubs.
• Your answer (including arguments, discussions, recommendations, etc.) must be realistic, coherent, and logical.
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