How you will remarket your product using a new strategy

How you will remarket your product using a new strategy

Put yourself in the position of a marketer who wants to market an existing product or service.
How you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.
Be sure to cover the following:

1. The big picture; why an STP approach is appropriate.
2. How the market may be segmented
3. Targeting plans; market attractiveness.
4. Positioning strategy utilizing the 4P’s of marketing.
Write two pages in APA Style with 3 references.

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Marketing

APA

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