How should you organize the business outside of the U.S.
You’ve developed a very popular, up-scale but reasonably priced, clothing fashion line for young people. You produce designs in a number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities. Demand is popping and you have access to plenty of production capacity and capital. Answer the following questions in 250-350 words:
- How should you organize the business outside of the U.S.?
- Should you set-up reasonably independent companies, subsidiaries, in each foreign market?
- What would that do and not do for you?
- Or, do you want to impose a strict brand image, procedures, and central planning from headquarters, where your offices are?
- What are the pros and cons of this approach?
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International strategy is an intercontinental plan particular to a company where the main objective is a model for international development and trade. In this case, one should use the transnational strategy in order to find an area of compromise between the multi-domestic and………………………………….
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