How can we apply that and the notion of group moves to the development of an effective hospitality marketing strategy?
Queen’s Gambit Write Up:
In the Queen’s Gambit, Beth learned quickly that she needed to develop a chess strategy that involved more than just reacting to her opponent’s moves and using a shortsighted strategy – while taking into consideration the position of all of her pieces on the board, she needed to think in terms of groups of moves (a series of moves rather than one move at a time). Some famous group moves mentioned in the show were the Sicilian defense and Morphy’s branch. Using this strategy, Beth was able to predict where her opponent would be moving based on her previous move, and she could plan further ahead to ensure a checkmate.
Answer the following questions:
How can we apply that and the notion of group moves to the development of an effective hospitality marketing strategy? Can you think of a hospitality company that has a more reactive marketing strategy? And a company that has a more planning-based marketing strategy? Which strategy do you believe is better?
Take into consideration this concept of reacting versus planning, and in 2 – 2.5 pages (2.5 maximum, 2 minimum), double spaced, 12 pt font. Remember: Proper MLA format, organized thoughts. Analyze and dig deep, don’t just reiterate the entire show. We watched the show, we want to know what YOU think!
Answer preview for How can we apply that and the notion of group moves to the development of an effective hospitality marketing strategy?
MLA
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