Healthcare Marketing

This is a hypothetical health care organization****

The background information for our organization.

Lone Star Urgent Care

Downtown, Dallas, Texas.

Mission Statement: To treat all patients with compassion and integrity, also providing prompt, affordable, and quality service to all whom we serve.

• • Background information ONE SLIDE ONLY
    • What is the name of the organization or program?
    • What is the geographic location?
    • What is the organizational mission
  • Market research ONE SLIDE OR TWO MAX!

o Why must market research be conducted? o What kind of data will you use: primary, secondary, or both? Why?

• Target market ONE SLIDE OR TWO MAX! o Determine the primary market: What are the characteristics of the primary market? o Determine the secondary market: What are the characteristics of the secondary market? o Market segmentation: How will you segment the market? Why?
• Competitive analysis ONE SLIDE ONLY o Identify your competitors. o Briefly describe your competitors’ strategies.