From your field of study, select three well-known business organizations that utilize social media channels to communicate with customers.

From your field of study, select three well-known business organizations that utilize social media channels to communicate with customers.

The purpose of this assignment is to compare how organizations communicate through social channels and use social media to gain competitive advantage.

Part 1 – Media Channel Comparison 

From your field of study, select three well-known business organizations that utilize social media channels to communicate with customers.

In Microsoft Excel, create a spreadsheet that summarizes the following information. When creating the chart, include a title and proper labels on rows and columns to ensure that readers can understand the information being presented.

Name of organizations being compared.

Social channels used by each organization.

Target market that the organization is trying to reach through each social channel.

Frequency of social channel communication with customers.

Differentiating factors each organization uses to make itself stand out from the competition.

Specific strategies each organization employs to achieve competitive advantage through their communications.

Part 2 – Social Media and Product Promotions

Below your table, merge cells to create a large cell. In this area, write a summary (250 words minimum) of the following topics based upon your research.

Discuss which company communicates more effectively through social media channels and justify your selection by providing specific examples to support your opinion.

Explain which company is more likely to have a competitive advantage based solely on its social media campaign and justify your selection by providing specific examples to support your opinion.

How can the organizations improve their presence in social media?

Document resources.

Submit the Microsoft Excel file only. Do not submit any other file format, such as an Adobe PDF file, or you will not earn full credit.

Listed below are video links with information to help you complete the homework assignment correctly. Please watch the video! 

Social Media Channel Comparison

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