Focus on American products and companies
The Product Life Cycle
Review the stages of the Product Life Cycle and address the following in a 1-2 page document:
- What are two products that you consider to be in the Growth stage of the Product Life Cycle and why?
- What are some of the potential threats to the success of both companies during this stage?
Develop a strategy and creative approach that can be taken to help both products continue to succeed during their next life cycle phase.
Product lifecycle involves four stages namely; introduction, growth, maturity and decline stages. Each stage is characterized by different behavior in product intake and consumption in the market. Introduction stage mostly involves launching of a new product and is characterized…………………….