JetBlue Airways Case Analysis

Write 4 pages in APA style with 2 references.
Refer to JetBlue’s (ticker symbol: JBLU) current/most recent financial statements (10-
K) and the accompanying notes to answer the following questions.
https://www.sec.gov/Archives/edgar/data/1158463/000115846318000090/q3201810-
q201810xq.htm

1. Provide an overview of JetBlue’s current fare structures and revenue sources.
2. For each of the following revenue categories, describe the current accounting, the
likely changes (if any) that the new revenue recognition standard will require, and
the potential impact of those changes on patterns of revenue recognition.
 Flight Transportation (for tickets used and for ticket breakage)
 Loyalty Program
 Ancillary Services and Other Revenue
3. Identify any areas that will require more discretion and judgment and specify
why.

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APA

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