Select the client whom you represent who is expecting you to send out a press release to that specific ethnic group cited above.

Select the client whom you represent who is expecting you to send out a press release to that specific ethnic group cited above.

Select a MINORITY ethnic group as your targeted media: (Hispanic, African-American, Asian, whomever)
2. Provide specific demographics: Age range, location, income level
3. Select the client whom you represent who is expecting you to send out a press release to that specific ethnic group cited above.
List the name of client and in one short sentence, state why you chose this company/ service/individual?
4. Come up with a story line/story idea that you would pitch and explain why.
5. Select 10 social media and conventional media outlets (a total of 10; doesn’t have to be five and five; you determine which media vehicles are appropriate for your audience) that you would use to pitch to this ethnic group of reporters. Provide one sentence explaining your choice. For example:
 Client is the California African American Museum (located at 600 State Dr., LA)
 You want to reach African-Americans living in the Los Angeles DMA (Designated Market Area; zip codes 90001 to 90___, who are 30-60, middle income, some college, college graduates)
 Select the 10 most likely media choices this ethnic group would likely read, watch and/or listen – these are the outlets to which you would pitch your story
 The pitch would be current exhibitions and special Sunday events for the family
Your answers can be in bullet point format. Keep them short and to the point,
but make sure you thoroughly research your client and come up with a logical
story idea that you can pitch.

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