Document current organizational thinking as it relates to XXXX’s brand/identity. Gain a fuller understanding of the perceived issues and challenges,
At the request of the XXXX, Checco Communications (CC) and Public Trust Strategies (PTStrategies LLC; hereinafter PTS), known jointly as CC/PTS, are pleased to submit the following contract between XXXX and CC/PTS for CC/PTS to perform an internal brand inquiry of XXXX. This contract outlines efforts designed to help XXXX:
Document current organizational thinking as it relates to XXXX’s brand/identity
Gain a fuller understanding of the perceived issues and challenges, both internal and
external, currently facing XXXX as they relate to better branding the organization
Evaluate XXXX’s current identity materials, including publications, logos, editorial and
graphic standards, templates, website, etc., including the review of XXXX’s division
materials
Identify areas of divergent and convergent opinions among XXXX’s leadership and staff
with respect to brand identity
Identify issues concerning major sub-brands of XXXX (e.g., divisions, major
centers/projects such as CCT in New York)
Evaluate internal consensus on XXXX’s mission, positioning, and communications
Identify areas of consensus on core XXXX organizational values for developing brand
messages that can be strategically employed to target XXXX’s audiences
Identify strategies that can be implemented organization-wide to support a unified,
concerted branding effort. Make recommendations regarding division sub-brands as
they relate to themselves as a family as well as vis-à-vis the XXXX brand.
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